Once again it is update time. I have tried not to leave it so long this time but we have been equally as busy. This last couple of weeks we have done a little rebranding and changed the picture on all the stationary. We have also added a few new exciting tours to our range as we have learnt more about our guests.
So lets start with talking about the new stationary. Trying to get the new leaflets right has probably been the toughest challenge I have had to date while I have been part of the company. I very quickly did some about a month ago using the old leaflets as a template and just changing the bits that needed doing before sending them to be printed. I was quite proud of this until they arrived a week later. The first thing we noticed was that the computer had change the world Beauly to beauty. Then we noticed that all the Eilean Donan castles where spelt incorrect due to my dyslexic brain telling me that the one that was wrong on the original leaflets was correct so I changed all the others to match… opps so all in all we had 5000 leaflets that were rendered useless and £300 down the drain that we would never see again. Needless to say I spent a good few hours on the next lot.
On the new leaflets we added a picture that I took of Eilean Donan castle (photography is a passion of mine) while I joined the team on tour last month. That wasn’t the only change that we made. We added a whole new evening tour in as well as changing the text to a more readable and modern style. We added little more about us and injected the teams personalty into them. The most important thing was the fact we got 3 people to proof read them before sending off for a measly 2500 but now they have arrived and look amazing!! we will be ordering some more very soon.
While we changed the picture on the leaflets we decided to order some more business cards at the same time. So I also changed the picture on them and moved the text a bit so again they look clearer and more modern. I am most defiantly very proud of the way they have turned out and hand them out any chance that I get. I’m thinking of getting some made with my name and role on them just so I can hand them out at meetings and look important hehe.
I am very excited to inform you that the first of our two vans will be getting sign written this Thursday. I can’t wait to see how the new design turns out. Once again we have decided on a modern look with the new picture we have changes the rest of the stationary to. We have also included the symbols for all the social media platforms that we use, Facebook, Instagram (my favourite) and Twitter. We have also started a new website which is tourhighlands.co.uk that one Is marks baby that he has built from the blank screen up. I have to admit he has done a cracking job, that reminds me I need to add a blog on there too….
We started the expansion with the plan of making things simple and only use the tours that have proven to be popular in the past 4 years that Wendy has run the company and tours her self. However as, many businesses do we have changed our plans and business model as we go along. We now have a total of 5 tours and have 2 more in development. We started with just the 2 Isle of Skye tours which have been popular for many years. However we have discovered that more companies have now cottoned on to this and have set them as their main tours. So even though we offer extras that they don’t, the picnic lunch for instance, we don’t like to be the same as others. Which means we have expanded even further and added tours that suite different people. At the end of the day its our guests holiday and we want to be the highlight that they remember when they go home.
So our tours we now offer;
- Isle of Skye, Kilt Rock – 9 hours and lunch included
- Isle of Skye, Fairy Pools – 9 hours and lunch included
- Local evening Tour – 3 hours
- Ship Excursion – 6 hours
- Walking/Hikeing – 6 hours and lunch included
We have tried to accommodate for everyones individual tastes so now we have tours that involve a lot of walking and ones that focus more on the history of the highlands. Mark has taken on the walking tours as he loves to be in the outdoors. Wendy is a much better story teller when it comes to the history side of things. We do still have Eddie as part of the team but he has taken a little step back due to other commitments so he mainly takes on the role of the evening tours.
Mark and Wendy took Bella the company’s mascot and our middle child, Faye 6, to explore the walking tour of Plodda falls and Dog falls. They had such a good day discovering the paths with the waterfalls and steams. We always test our routes to make sure they are suitable for people of all ages and abilities and Bella always loves an adventure.
As I said we have 2 new tour routes in development at the moment so make sure you stay tuned to find out what the exciting new routes area and what adventures we go on along the way.
Thank You as always for reading